ABOUT US

ABOUT US

Jade Lace, an affiliate of Nurel Tekstil, has been serving customers since 2006 in manufacturing lace and jersey fabric for both intimate and outerwear using the latest state of the art technology of Karl Mayer machines. We continue to strive to provide a high quality service and are able to conveniently provide to the domestic and international customers with high quality products at competitive prices.

Jade Lace strictly adheres to its management principle and corporate social responsibility. We give human resources the greatest importance. Possessing a team of high-quality management staff and techniclans, Jade Lace constantly perfects the total quality control system from product design, development and manufacturing stages up to marketing stage. Jade Lace combines traditlonal know-how and technologies to quarantee high quality lace material. The design, R&D and sales departments are dedicated to ensure Jade’s innovative and coherent approach to its domestic and international clients.

Having inherited the spirit of “ progress with the times, ınnovation and forging ahead “ Jade is constantly devoting itself to top-quality products, on-time delivery, best service and top level management.

OUR VISION

To be a world leader in innovative products and services. Stable, Determined and Trust Worthy. A company that values customer trust and satisfaction. We believe in putting our client’s interest ahead of our own. The customer will always be our PRIORITY.

Our team will reflect global backgrounds and global experience. We are here to lead and be the best in the industry.

OUR MISSION

We build our firm with the belief that our reputation is our boldest advertising move. Our mission is to create permanency in being a world provider of quality Lace both intimate and outerwear. We are determined to unearth new and exciting opportunities for the client to realize our value as an international company as we strive to become a dominant player in lace innovation and services.

JADE’S TARGET AS A BRAND

  • To respond to the demands of our customers completely by providing the best quality with fast turnaround time.
  • We aim to promote Turkish diversity and originality in an international perspective and assist with national development
  • To proclaim the brand name of Nurel -Jade worldwide as we continue to pursue our understanding of continuous service.

AT NUREL WE ARE

  • Different
  • Innovative
  • Fast
  • Stable
  • Reliable
  • Creative
  • Professional
  • Productive
  • Entrepreneurial
  • Honest
  • Hardworking
  • Responsible
  • Sensitive & Conscious
  • Zero Error